TTRA is a leading advocate for higher standards in travel and tourism-related research, analysis, and marketing. Membership in TTRA says to the global community that you strive to meet the same exceptional standards regardless if you work in academia, for a destination, or as a provider of tourism research and marketing solutions.

Now in our 50th year, our members remain committed to our one common goal – advancing travel insights globally. Join us to gain access to the latest developments and best practices within the travel business and academic fields globally.

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