It’s a good problem to have or is it? Globalization’s effect on local economies and destinations - more competition, more visitors, more infrastructure, and more decisions. You need to act fast and plan ahead to keep up. Society and more specifically travelers want things fast - fast customer support, fast check-in, fast immigration at airports, fast checkout in hotels, fast public transportation, and fast information at airports. How do we keep up? How do we make strategic decisions based on data in real time?
Andria Godfrey, Senior Director, Customer Success- Tourism & Hospitality, ADARA, Inc.
Andria Godfrey has been with ADARA since January 2017 now serving as Senior Director, Customer Success - Tourism and Hospitality. Andria provides strategic direction and drives cross team decision making to grow the global marketplace. With a passion for the travel and tourism industry Andria brings to the team ten years of destination marketing and research experience and has a passion for leveraging data to enhance marketing efficiency and for DMO advocacy. Prior to serving in her current role at ADARA, she served seven years as a leader in the research community for Destination Marketing Organizations as Research Director for Georgia Tourism and Texas Tourism.
Andria is an active member of the travel and tourism community as she currently serves on the Board of TTRA and received a B.A. in Communications and an M.S. of Sciences from Texas A&M University.
Piyush Shrivastava, Director of Analytics Products, ADARA, Inc.
Piyush has been with Adara since 2017 and As Director of Analytics Products at ADARA, Piyush brings with him over 15 years of experience in Predictive Analytics and AI. Piyush started his career as Data Scientist working on Retail use cases and Sales & Marketing use cases. For the last 10 years, he has been building and managing Sales & Marketing Intelligence products.
Piyush has a Masters in Operations Research & Applied Math from The University of Texas at Austin, and a Bachelors in Chemical Engineering from IIT Madras, India.