Webinar Recording: How Hearts & Visits Turn Into Dollars: The Impact of Official Destination Websites and Social Media Audiences by Destination Analysts
This webinar will explore:
- Findings from a cooperative study of the users/audiences of nine (9) US state tourism websites
- Findings from a cooperative study of the social media followers/audiences of nineteen (19) DMOs
- Estimates of the conversion potential and economic impact the audiences of these marketing assets have
- Exploration of the profiles of travelers who use DMO websites and follow official destination accounts in social media
Members can access the presentation recording for free; Non-members can purchase the recording for $30.
Once your purchase is confirmed, a link to the webinar recording will be sent to you via email.