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2019 Webinar Recording - How Hearts & Visits Turn Into Dollars

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Webinar Recording: How Hearts & Visits Turn Into Dollars: The Impact of Official Destination Websites and Social Media Audiences by Destination Analysts

This webinar will explore:

  • Findings from a cooperative study of the users/audiences of nine (9) US state tourism websites
  • Findings from a cooperative study of the social media followers/audiences of nineteen (19) DMOs
  • Estimates of the conversion potential and economic impact the audiences of these marketing assets have
  • Exploration of the profiles of travelers who use DMO websites and follow official destination accounts in social media

Members can access the presentation recording for free; Non-members can purchase the recording for $30.

Once your purchase is confirmed, a link to the webinar recording will be sent to you via email.

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